Driving Commercial Relevance

The importance of behavior-based decision making in early-stage development. Our focus would be on a) key considerations/questions to identify real opportunity (ie opportunity with market traction) b) key activities/analyses needed c) models for success.

Moderator: Taren Grom



  • Anshal Purohit, President, Purohit Navigation

  • Shannon Dahl, Ph.D., Chief Scientific Officer, Cell Care Therapeutics, 2018 PharmaVOICE 100

  • Mary Frances Harmon, Senior VP, Corporate and Patient Relations, PTC Therapeutics, 2020 PharmaVOICE 100
    Kinnari Patel, Pharm.D., Chief Operating Officer & Head of Development, Executive VP,
    Rocket Pharmaceuticals, 2018 PharmaVOICE 100