Driving Commercial Relevance

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The importance of behavior-based decision making in early-stage development. Our focus would be on a) key considerations/questions to identify real opportunity (ie opportunity with market traction) b) key activities/analyses needed c) models for success.

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Moderator: Taren Grom

 

Panelists

• Anshal Purohit, President, Purohit Navigation

• Shannon Dahl, Ph.D., Chief Scientific Officer, Cell Care Therapeutics, 2018 PharmaVOICE 100

• Mary Frances Harmon, Senior VP, Corporate and Patient Relations, PTC Therapeutics, 2020 PharmaVOICE 100
  Kinnari Patel, Pharm.D., Chief Operating Officer & Head of Development, Executive VP,
  Rocket Pharmaceuticals, 2018 PharmaVOICE 100

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 RECORDING 

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