Driving Commercial Relevance
The importance of behavior-based decision making in early-stage development. Our focus would be on a) key considerations/questions to identify real opportunity (ie opportunity with market traction) b) key activities/analyses needed c) models for success.
Moderator: Taren Grom
Anshal Purohit, President, Purohit Navigation
Shannon Dahl, Ph.D., Chief Scientific Officer, Cell Care Therapeutics, 2018 PharmaVOICE 100
Mary Frances Harmon, Senior VP, Corporate and Patient Relations, PTC Therapeutics, 2020 PharmaVOICE 100
Kinnari Patel, Pharm.D., Chief Operating Officer & Head of Development, Executive VP,
Rocket Pharmaceuticals, 2018 PharmaVOICE 100